September, 2005

Hello Race Directors,
We are pleased to be sending you the third edition of the Race Director Newsletter for 2005.

Dave McGillivray (Boston Marathon Race Director and founder of DMSE) has written another article for us titled "Immediate Gratification - Awarding Excellence Is Not Always As Simple As It May Seem".

Immediate Gratification - Awarding Excellence Is Not Always As Simple As It May Seem
by Dave McGillivray

Those of us from the Greater Boston area who were running road races back in the 70’s and 80’s certainly remember the omnipresent character, Fred Brown. Fred lived only a block from me in Medford, Mass. During my workouts, I used to run by his house almost every day. As I ran by, I would regularly see Fred in his garage tinkering…tinkering, that is, with putting together small trophies which he was preparing for his next road race.

At most North Medford Club races, you were faced with making a major decision upon filling out the race application. Do you want to pay $1 to enter the race or pay double the amount (that would be a whopping $2) if you want to “win” a trophy no matter where you finished! That’s right, you could actually guarantee yourself a trophy by paying for it in advance. You don’t see that happening too often nowadays, do you?

For the rest of this article!

Please take our Survey on Awards

DMSE Home Page

Here are the results of the second survey on what runners look for in a race.

GUN TIME VS. NET TIME If a race is timed using a chip system which do you think should be used as your “official” finishing time / place and the time used for age awards scoring, the gun time (time from the start of the race until you cross the finish line) or the net time (elapsed time from the time you cross the starting line to when you cross the finish line)?

  • Official time should be gun time: 102, 16.2%
  • Official time should be net time: 533, 84.6%

TIMING AND SCORING A race with 5000 runners and using the chip system could pay close to $15000 to time and score the race. How important is it to you to actually be timed and scored in a local short distance (5K or 5M) race (say a digital display clock was positioned at the finish where you could see your finishing time).

  • Extremely important: 104, 16.5%
  • Important: 219, 34.8%
  • Marginally important: 179, 28.4%
  • Not important: 132, 21%

DOUBLE DIPPING If a runner wins an award in one category and also qualifies for an award in another category (for example a 40-year-old places 3rd overall and 1st in the 40-49 age category) should that runner receive both awards or should they only receive the greater of the two awards and be eliminated from the other category?

  • Runner should receive BOTH awards: 260, 41.3%
  • Runner should only receive one award: 373, 59.2%

Certified Courses
Courtesy of Running USA

Here is a database of all certified courses in the USA.
For more information!
RUSA Home page

Upcoming Events for Race Directors

Race Director's Tips

  • Always use a balanced approach for promoting your event. In other words don't put all of your eggs into one bucket when allocating those race marketing resources. This could include:
    • Traditional fee-based outlets such as regional magazines and newspapers
    • Traditional free outlets such as newspapers, public television, radio and event distribution (car windscreen and pickup locations)
    • Internet fee-based outlets such as online magazines and online registration outlets
    • Internet free calendar-based outlets - use google to locate all of them
  • Try to measure te relative success of each method each year.


We invite you to send feedback to us. We are looking at sharing some of your experience, advice and humorous moments with the rest of the race directors. Please send your comments to us for consideration.

Parting Words

Free calendar listing. Include your event in the Web's most respected and comprehensive calendar of running events. Submit your race now.

Free race results listing. Post your race results on Cool Running. Submit your race results now.

Online advertising. Promote your event with one of our event advertising packages, each carefully tailored for events of specific sizes and needs. Review our event promotion packages.

Your own mini- web site. Build your own web page and registration form in minutes with Cool Running's easy-to-use, automated event builder. Your site gets linked in the event calendar and on our race applications page. Try this affordable service now.

Online race registration. Along with our partners at, we can help you manage your race registration more easily and more efficiently by moving the process online. Contact us for rates and information.

Custom Web design. Engage our designers to build your page from scratch, tapping our years of experience with effective online event promotion. Contact us for rates and information.

Consulting. Our management team has lots of experience with successful race management. Let us help you navigate everything from scoring to insurance to promotion to merchandise. Contact us for rates and information.

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