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home > community > viewpoint > gone loco—“will run for beer!” six great races in six months

Gone Loco—“Will run for Beer!” Six Great Races in Six Months
What a series, and what a concept! Starting on January 1st with the Hangover Classic and including new races, it’s an exciting combination--Let’s Party!

Gone Loco—“Will run for Beer!” Six Great Races in Six Months

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By Skip Cleaver
Posted Sunday, 23 December, 2007

There’s a new game in town. This is a series of six terrific races beginning the first day of 2008 at the famous Hangover Classic in Salisbury, Massachusetts. This is the perfect motivator to get you out and on the road, targeting one race in each of the next six months. There are three established races and three new ones, all six with the idea of providing the most fun possible--an enjoyable party atmosphere. Gone Loco, Will Run for Beer! Hey, many runners do, but this gives each race and the series a whole new, fun, and rewarding dynamic.

It could have been called the “Coast Series” with two races in Massachusetts, three in New Hampshire, and one in Maine; all six are along the New England coast. But the primary sponsor, Loco Running, decided develop a truly fun title, and to create a whole new race specifically designed around the big post-race, end-of-series party at the Will Run for Beer 5K, June 22 in Newmarket, New Hampshire.

The first 400 to sign up for the series will each get a great tech running hat—worth the price of admission. And all those who do five of the six races will be awarded a distinctive running jacket. All are eligible for prizes based on series points—but only if registered for the series. Series points will be determined in competition with others registered for the series, and will be separate form scoring and awards for the individual races.

Distances vary, and there are options. The Hangover Classic provides both a 5K and 10K; the third event is a four-miler;Kennebunk Beach Classic offers the five miler; and the finale is a 5K. The two half marathons count double points. Here is the line up:

  • January 1 Hangover Classic 5K and 10K (and optional ocean plunge), Salisbury, MA
  • February 10 Half at the Hamptons Half Marathon, Hampton Beach, NH
  • March 29 April Fools Four Miler, Salisbury, MA
  • April 6 Great Bay Half Marathon, Newmarket, NH
  • May 4 Kennebunk Beach 5 Miler, Lower Village, Kennebunk, ME
  • June 22 Will Run for Beer 5K, Stone Church, Newmarket, NH

As with any series, you can’t run them all unless you run the first one, so register immediately for the Hangover Classic 5K or 10K, an awesome pair of party races provided by the Winner’s Circle Running Club. Join the fun! This should be your New Years resolution, and you are guaranteed to set a personal record for 2008.

Registration for the series is only $10 (the value of the hat for those first 400). Please note that registration for each race is separate. You technically have until April 1 to register for the series (provided you have completed at least two of those first three races). But register as soon as possible and get that hat. And of course your name must be exactly the same for each registration.

Prizes will be awarded for individuals and for teams based on cumulative points. Prizes will be given for the five overall high scorers, top five open division (to age 39), first five Masters (40 to 49), top five Veterans (50 to 59), and first five seniors (60-and-over). Additionally, there are cash awards for the top three overall, and merchandise awards for the top age group winners. All are eligible for the jacket and for random prize drawings. And there will be special bonus awards for running all six. Awards will be presented at the Will Run for Beer 5K post race party, or available at the Loco Running store in Newmarket. Check the Series Website for scoring and other details at

Off to the Races!

The Hangover Classic
This is the 27th year for this outstanding New Year’s Day tradition, hosted by the Winner’s Circle Running Club at the beach in Salisbury, Massachusetts. As noted, runners have their choice of entering the 5K or the 10K. They start at a reasonable hour of 11:30 a.m. which does not interfere with New Years Eve, and makes it a little “warmer” for the (optional) dip in the ocean. Distinctive mugs are awarded to the first 50 men and 50 women in the 10K, and the top 25 in the 5K-- also cash and merchandise prizes. Another mug is awarded to those brave enough to take the ocean plunge (surprising how many do). Commemorative T-shirts are available for those pre-registered. You will not want to miss the post race party at Bevie B’s Bar, featuring free beer and live music. Register today—price change on 12/25: LINK TO ON-LINE REGISTRATION. And check the Website for details at

Half at the Hamptons—Inaugural Year
This is a new half marathon running February 10, 2008, on a terrific seaside course in Hampton Beach, New Hampshire. Be a part of the series and the celebration of this new event, perfectly timed for mid-winter long runs. It has the right combination of a scenic course, great organization, historic sea-side resort, excellent post race party, and rewards for all—perhaps even free running shoes. Check out the race Website for details on this event which runs the Sunday after Super Bowl XLII.

Race headquarters and the post race party (and/or destination lodging) will be at the grand, historic Ashworth Resort Hotel. It has a beautiful beach-front view, three floors with 105 rooms, an indoor pool, several dining facilities, and a deck overlooking the Atlantic. This event is brought to you by Loco Sports, who also manage the Great Bay Half Marathon and the Will Run for Beer 5K. Beautiful flat course and you get double series points. Check out the details at the race Website,

April Fools—Winner’s Circle
This four-miler is in its 27th year and is another hosted by the Winner’s Circle Running Club. Pre and post race activities, including a great party, will be held at the famous Winner’s Circle Sports Bar. Winner’s Circle is a sponsor of the series, and for decades a tremendous supporting host to the running community. Unfortunately this race is an all up-hill loop and you cannot get beer or food. What? Yes, April Fool! They know runners! There will be plenty of brew and food, and this is a flat, fast course. How fast? The men’s course record was set by John Mortimer at 18:33 in 2004; Molly Watke holds the women’s record of 21:08 (2002). There are several claimants to the beer record.

Great Bay Half Marathon
This event was tremendously successful in its inaugural year last April. Newmarket, New Hampshire is a running hotbed, home to Loco Sports, and host of two of the series races. Newmarket is a small, historic mill town with a rich history and distinctive character. Early mills were built there, powered by the falling waters. These mills are fascinating tributes to Yankee ingenuity and are now monuments of masterful granite and brick works.

The Great Bay Half Marathon course is terrific, with the first and last mile in town and all the rest winding through miles of forested roads, with ancient stone walls lining many miles. Vernal pools, tidal marshes, adjacent to wildlife refuges and conservation areas, and gorgeous views of Great Bay highlight this terrific event. It has a beautiful rural course, great organization, and a terrific post race party.

Kennebunk Beach Five Mile Classic
This is a new race in Kennebunk, Maine, running a gorgeous seaside course on paved roads and paths at Kennebunk Beach. It will begin at 8:30 a.m. on Route 35 at the lower village. It will have cash awards for teams and for individuals. They have the classic five-miler and also offer a 5K (the 5K is not part of the series). This is a beautiful region of New England. Kennebunk was once home to more than 50 shipyards, and is famous for its National Historic District with detailed Colonial, Federal, Greek revival, and Victorian homes and other historic buildings. Kennebunk is easily accessible via I-95, Maine Turnpike, and only minutes north of the New Hampshire Border. For further information call 207-967-0512, or e-mail

The Title Race
The Will Run for Beer 5K will be a terrific wrap-up to this outstanding series. This is a brand new event running in Newmarket, New Hampshire, with race headquarters, start and finish, at the historic Stone Church Meeting House. The Stone Church is a restaurant and live music venue that is quickly becoming a must for lovers of music and good food. On this day, it will host the big Will Run for Beer bash that will include beer of many varieties and food to satisfy the hungriest of runners. It is a terrific 5K, and the post race will be the essence of the series. This will be one seriously enjoyable party, and a fitting conclusion to this unique coastal series. And of course at the Stone Church you will have live music. You can pick up your jacket and rock out with the rest of the series participants while swapping stories and comparing notes about this unique series. Gone Loco, Will Run for Beer—it has its own reward. This one will be one terrific race, a fitting conclusion to a great series. The Stone Church is located at 5 Granite Street, Newmarket, NH 03857,, 603-659-6321.

LOCO Running
This company was founded to manufacture and distribute running shoes—running shoes designed by runners, for runners. They are also an event management company presenting outstanding races throughout New England. Their dedication to the sport and attention to detail are admirable. They are available online or at their running specialty store at 102 Main Street, New Market, NH 03857. LOCO has shown that when you do it right, runners appreciate the effort and respond; visit the Website at

Be a Part of the Inaugural Gone Loco, Will Run for Beer Series
Keep your training schedule on track, and keep focus with each of these six races. Enjoy the camaraderie of the series participants, and enjoy the series of terrific post race parties. Enjoy running in three New England states—six events, each with a unique setting. This series is for anyone; everyone is welcome. Try to do all six--your experience very special for each one, and you will likely do more than one race a month. The key for each is competition in a really fun atmosphere. This series will definitely be the envy of runners in other regions, and New Englanders have it right in the back yard. Great venues, awards, and a super post race party with taps flowing. You can’t beat it!

For further information e-mail, or call Mike at 603-659-2824.



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