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Race Promotion

Race Management Resources

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How to put on a "Budget Event"
This article gives you hints on how to reduce your expenses without reducing the quality or attendance at your race.
Also: Cool Running race promotion

Technically Speaking
Here is a checklist by Boston Marathon race director Dave McGillvray to use for your event.

Race Director's Checklist
Race director's checklist by USATF.

Event Advertising Packages
Cool Running offers several packages of online event promotion, including banners, links, newsletters, and promotional articles; each one is carefully geared to the needs, specific audience and budget of any race. These promotions are proven to MAKE money for the race through increased participation and revenue.

Why Would Anyone Do It? The Agony and the Thrill of Race Directing
Everyone knows that without race directors, there would be no races. What many people don't know however, is the difficulty involved in staging a race.

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Cool Running has supported and promoted running events since 1995, the first major running Website, and offers the Web's most complete and effective set of race-promotion resources. Our management team has significant first-hand experience with race management, and we understand the needs of race directors.

Our services

Free calendar listing:
Include your event in the Web's most respected and comprehensive calendar of running events.

Free race results listing:
Post your race results on Cool Running.

Online advertising:
Promote your event with one of our event advertising packages, each carefully tailored for events of specific sizes and needs.

On-line race registration (free to every race):
Along with our partners at, we can help you manage your race registration more easily and more efficiently by moving the process online. All information is set up in correct format for timing companies, and races save processing, mailing, and handling. This costs the race nothing, and consolidated checks are sent to you regularly; runners pay a small service fee which is standard and readily accepted.

Instant Ads on
Want to increase registrations but don't have a big budget? attracts millions of visitors each month who are searching for events like yours. Instant Ads is Active's performance based advertising tool, designed so you only pay when users click on your ad. It's is a quick and easy way to advertise your event to an interested audience without risk.

Custom Race Website design:
Engage our designers to build your Race Website from scratch. It is customized and affordable, tapping our years of experience with effective online event promotion. It is proven and will save hundreds of dollars in design and race application printing costs.

Contact us for rates and information.

Why Cool Running?

Lots of runners. By promoting your race at Cool Running, you put your event in front of one of the largest online running audiences. We have over 825,000 unique visits at Cool Running every month, with our visitors browsing more than 3 million pages each month.

Lots of racers. An overwhelming percentage of these runners are racers, too. Because Cool Running offers the Web's most comprehensive race-related information in our calendar and race results, we are the de facto online hub for runners who race. Let us help you connect with them.

Track record - 15 Years and Growing. As the Web's longest-running commercial site for runners, Cool Running has unparalleled experience and success rates with race promotion. Hundreds of events have used Cool Running's services, and many of our clients have been online with us every year since we started in 1995. And our readers keep coming back, too. The growth has been phenomenal.

Geographic targeting. Even with Cool Running's vast global reach, the web site is designed to allow you to put your event in front of carefully targeted geographical regions. Particularly for small and regional events, this means that your marketing dollars are spent efficiently on the runners most interested in races in your region.

Online focus. Cool Running is online-only, and we pour all of our energy and expertise into the online medium. As more and more runners turn to the Web for information and resources, we are the most qualified organization to help you meet their needs.

Save lots of Money. For race promotion and timely advertising, efficiency and cost effectiveness there is no other source that can match Cool Running. We reach far more runners than print media, and we are interactive for runners. They can click for information and register all with one visit. Many races save thousands of dollars on printing costs because they have gone to on-line only registration or have had downloadable/printable applications available only for those actually using them.

Our success stories

We have helped some of the world's most respected running events increase participation and improve pre-race and post-race communication with runners. Here are just a few of the hundreds of races that have used Cool Running's event promotion services:

  • Aflac Iron Girl Race Series
  • Amica Marathon
  • Boston Marathon & Half Marathon
  • Baltimore Marathon
  • BayState Marathon
  • Bermuda International Race Weekend
  • Big Lake Half Marathon
  • Boston Run to Remember
  • Cape Cod Marathon
  • Cellcom Green Bay Marathon
  • CVS Downtown 5K National Championship
  • Gold Coast Marathon
  • Houston Marathon
  • ING Hartford Marathon
  • Keybank Vermont City Marathon and Relay
  • Maine Coast Half Marathon for Women
  • Maine Marathon
  • Malibu Marathon
  • Maui Marathon
  • Miami Tropical Marathon
  • Mount Desert Island Marathon
  • Oakland Marathon and Running Festival
  • Philadelphia Marathon
  • Ragnar Relays
  • Reach the Beach Relay
  • Space Coast Marathon
  • Toronto Waterfront Marathon
  • Tufts Healthcare 10K for Women
  • Verizon Urban Challenge
  • Walt Disney World Marathon
  • And many more, along with thousands of high profile regional events

Contact us

Get in touch for information and pricing info on any of our services.
Contact us to get started today.

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