Race Promotion

Race Management Resources

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Race Director Hotline Newsletter #6 - October 25
The sixth in a monthly series of newsletters aimed at helping race directors

Race Director Hotline Newsletter #5 - September 25
The fifth in a monthly series of race director focussed newsletters

Race Director Hotline Newsletter #4 - August 18, 2003
The fourth in a monthly series of newsletters with a special discount for race directors on Cool Running event promotions.

Race Director Hotline Newsletter #3 - July 13, 2003
This is the third edition of the race director newsletter with an exciting release for runners and race directors about a new program for charity running

Race Director Hotline
Subscribe to Cool Running's newsletter for race directors, offering news, tips, products and services tailored to the needs of athletic-event coordinators.
Also: Newsletter #1
Also: Newsletter #2

The Event Builder: A Great Way To Promote Your Event
The Cool Running Event Builder is a fast and easy way to put your event in front of hundreds of thousands of runners.

Designing a Usable Entry Form
One area often over looked when designing an effective race application is the entry form. Here are some tips for making your forms user-friendly.

Technically Speaking
Here is a checklist by Boston Marathon race director Dave McGillvray to use for your event.

How to put on a "Budget Event"
This article gives you hints on how to reduce your expenses without reducing the quality or attendance at your race.
Also: Cool Running race promotion

Race Director's Checklist
Race director's checklist by USATF.

Event Advertising Packages
Cool Running offers three packages of online ad banners for event promotion, each one carefully geared to the needs, audience and budgets of a specific type of race.

Why Would Anyone Do It? The Agony and the Thrill of Race Directing
Everyone knows that without race directors, there would be no races. What many people don't know however, is the difficulty involved in staging a race.

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Cool Running has supported and promoted running events since 1995 and offers the Web's most complete and effective set of race-promotion resources. Our management team has significant first-hand experience with race management, and we understand the needs of race directors.

Our services

Free calendar listing:
Include your event in the Web's most respected and comprehensive calendar of running events. Submit your race now.
Edit an existing event.

Free race results listing:
Post your race results on Cool Running. Submit your race results now.

Online advertising:
Promote your event with one of our event advertising packages, each carefully tailored for events of specific sizes and needs. Review our event promotion packages.

Paid link:
Include your website or race application page on our race applications page for a modest fee. Contact us for rates and information.

Your own mini- website:
Build your own web page and registration form in minutes with Cool Running's easy-to-use, automated event builder. Your site gets linked in the event calendar and on our race applications page. Try this affordable service now.

Online race registration:
Along with our partners , we can help you manage your race registration more easily and more efficiently by moving the process online. Read more about this service.
Contact us for rates and information.

Custom Web design:
Engage our designers to build your page from scratch, tapping our years of experience with effective online event promotion. Contact us for rates and information.

Newsletter:
We send out an informative race director newsletter approximately every other month. In this newsletter we discuss all aspects of race management. We discuss both Internet and non-Internet related subjects. To subscribe to our newsletter please click here.

Why Cool Running?

Lots of runners. By promoting your race at Cool Running, you put your event in front of one of the largest online running audiences. We have over two million unique visits at Cool Running every month. Our visitors browsing more than 14 million pages each month.

Lots of racers. An overwhelming percentage of these runners are racers, too. Because Cool Running offers the Web's most comprehensive race-related information in our calendar and race results, we are the de facto online hub for runners who race. Let us help you connect with them.

Track record - 10 Years Long. As the Web's longest-running commercial site for runners, Cool Running has unparalleled experience and success rates with race promotion. Hundreds of events have used Cool Running's services, and many of our clients have been online with us every year since we started in 1995. And our readers keep coming back, too: our site traffic has doubled every year since 1995.

Geographic targeting. Even with Cool Running's vast global reach, the web site has been designed to allow you to put your event in front of carefully targeted geographical regions. Particularly for small and regional events, this means that your marketing dollars are spent efficiently on the runners most interested in races in your region.

Online focus. Cool Running is online-only, and we pour all of our energy and expertise into the online medium. As more and more runners turn to the Web for information, we are the most qualified organization to help you meet their needs.

Our success stories

We have helped some of the world's most esteemed running events increase participation and improve pre-race and post-race communication with runners. Here are just a few of the hundreds of races that have used Cool Running's event promotion services:

Boston Marathon & Half Marathon
Malibu Marathon
Maui Marathon
BayState Marathon
Reach the Beach Relay
Hartford Marathon
Big Lake Half Marathon
Cape Cod Marathon
Boston Indoor Games
HP Houston Marathon
Lake Geneva
Mercedes Marathon
Miami Tropical Marathon
Toronto Waterfront Marathon
Verizon Urban Challenge
and dozens of high profile regional events

Get in touch for information and pricing info on any of our services. Fill out our contact form to get started today.