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Event Advertising Packages
Cool Running offers several packages of online event promotion, including banners, links, newsletters, and promotional articles; each one is carefully geared to the needs, specific audience and budget of any race. These promotions are proven to MAKE money for the race through increased participation and revenue.

Event Advertising Packages
Cut through the confusion to reach the right runners for your event.

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Posted Saturday, 27 April, 2002

Cool Running offers three basic packages of online promotions for event promotion, each one carefully geared to the needs and audience of a specific type of race. And there are custom options. Online advertising works best when ads appear in the right context, so all of these packages offer targeted advertising in Cool Running's Events and Races/Results section, where runners come specifically to find information about upcoming events and results of races past.

The packages in brief...

Silver banners are for small- to medium-sized events that draw runners primarily from a single state or region. This banner appears on designated Results and Calendar Pages, as well as feature article pages. Banners rotate within this grouping so they share equally in position. Each of these tens of thousands of banners link directly to the Race Website.

Gold banners are for medium to large regional events seeking to draw runners both inside and outside of the event's home region. Larger than Silver, this banner appears on designated Results and Calendar Pages, as well as feature article pages. Gold Banners rotate within their grouping so they share equally in position, and they rotate to the very top of the page and become panel on the Leaderboard. Each of these tens of thousands of banners links directly to the Race Website.

The Platinum package is designed for high-profile marquee events trying to reach a large Regional, National or International audience of runners. Platinum combines the power of an exclusive editorial article on a Main Page (and in rotation for months) with the tremendous effectiveness of the accompanying Gold Banner. Platinum Articles are permanently archived on Cool Running and usually are selected high in any Google search of the event name.

More information:

A la carte options are available, combining several promotional opportunities. In addition to the packages offered above, targeted ads in individual sections are also available. All promotions are sold by the month, and multi-event or multi month discounts are available.

Other services for race directors
Discover the entire range of free and paid services Cool Running offers race directors.

Contact us to explore the possibilities
To contact a Cool Running representative about advertising opportunities, email us.

Silver Advertising Package

The Silver Banner advertising package addresses the needs and budgets of small- to medium-sized local and regional events. These banners (120x60 pixels) are usually affixed to results and calendars for several surrounding states. This offering allows race directors to channel their message directly to runners interested in events in the local area, while also offering some secondary promotion and exposure to Cool Running's global audience of runners. The silver package offers:

  • Identification as a "featured event" on the main page of Cool Running's Events section.
  • Direct link to the Race Website and/or on-line registration.
  • An advertising banner (120x60 pixels) on state race calendar pages and race results pages.
  • An advertising banner on the main page of Cool Running's Events section, as well as most feature article and news section pages.

For a price quote and complete details about this package, email us.

Gold Advertising Package

The Gold Banner advertising package offers heavy targeting of runners from a specific region, as well as strong promotion to Cool Running's national and international audience of runners, making this package ideal for large regional events that often draw runners from outside the region. The gold package offers:

  • Identification as a "featured event," along with a large advertising banner (120x60 pixels) on the main page of Cool Running's Events section, reaching Cool Running's entire broad geographic audience of runners.
  • Direct link to the Race Website and/or on-line registration from each of thousands of banners.
  • Identification as a "featured race" with the banner on state race calendar and results pages, as well as feature article and news section pages.
Gold sample

For a price quote and complete details about this package, email us.

Platinum Advertising Package

The Platinum Package advertising module is a very high-impact marketing vehicle for large events seeking to reach regional, national and international running audiences. These packages are also used to promote running related products and services on a selective basis.

Cool Running offers the Platinum Package module in combination with the Gold Banner advertising package (above). For a one-time flat fee (not view or impression based) Cool Running offers Platinum level advertisers an 800 to 1,200-word spotlight article about the event and locality, which is promoted as the cover story on Cool Running's Home Page or other Main Pages of our various sections, Community, Training, Resources, Races/Results.

Even after the initial posting of high-impact promotional article ends, it remains in Cool Running's editorial archive and “Event Spotlights by State” for as long as the event remains a Platinum or Gold advertiser. It rotates through other pages and appears in sequence with other current advertisers/articles throughout the period.

In addition to these powerfully effective spotlight articles, Platinum advertisers receive all of the benefits of the gold package detailed above.

Platinum Articles are also available to promote running-related products and services.

For a price quote and complete details about this package, email us.

Contact Us

Interested in finding out more about advertising with Cool Running? Email us and a Cool Running representative will contact you shortly.


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