Northwest Airlines Becomes Eugene 08 Corporate Partner
Posted Friday, 7 December, 2007
Eugene, Ore. - The Eugene 08 Local Organizing Committee (LOC) announced Northwest Airlines as the newest corporate partner for Eugene 08. SportsOne Inc. secured this partnership on the LOC's behalf as part of its role as the exclusive marketing agency for Eugene 08.
“We welcome Northwest Airlines as our newest Eugene 08 partner,” said Greg Erwin, co-chair of the Local Organizing Committee. “Their support – and the support of all our partners – will enable us to provide an unrivaled experience for athletes and spectators.”
“Northwest Airlines is proud to support Eugene 08,” said Jim Cron, Vice President of Passenger Marketing. “We wish the participating athletes the best and look forward to a great competition.”
“We are excited to have Northwest Airlines join our growing family of Eugene 08 Partners,” said Jim Etzel, President of SportsOne Inc. “As a global legacy airline, their investment reinforces the significance and international impact of Eugene 08. Through this partnership and the unique nature of Eugene 08, NWA is positioning itself in line to achieve their branding and B2B goals.”
About Eugene 08
Eugene 08 is the Local Organizing Committee for the 2008 U.S. Olympic Team Trials – Track & Field, which will be held June 27– July 6, 2008, at Hayward Field. The meet is the Team USA selection event for the 2008 Olympic Games (http://www.2008olympicgames/) in Beijing. Over 120,000 fans, 1,200 athletes and 1,000 media are expected over the eight days of competition. The event will be televised globally on NBC and its affiliates.
Partnership with Eugene 08 will allow Partners a very visible and dynamic connection with the meet. Each of the major Partnership levels for Eugene 08 is designed to provide promotional, branding, advertising and hospitality benefits both on-site and throughout the region.
The Eugene 08 Festival is the primary on-site branding and promotion platform for all Partners and will be the epicenter for Eugene 08. The Eugene 08 Festival offers Partners an experiential branding and promotion environment that creates value. It will be the focal attraction for spectators prior to, during and following each competition session. The Festival will also provide a way for fans without competition tickets and others, outside the track and field community, to experience the excitement of Eugene 08. The design, content, diversity and experiential elements of the Festival will all work together to bring an unforgettable experience to fans.
The Festival will feature the following:
- Entertainment Stage
- Jumbo Video Screen w/ simulcast of the track and field competition, highlights, etc.
- Sports Bar
- Food Court
- Partner Interactive Exhibits
- Children and Youth Track & Field Interactive Area
About NWA
Northwest Airlines is one of the world’s largest airlines with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world’s most extensive global networks. Northwest and its travel partners serve more than 1,000 cities in excess of 160 countries on six continents.
Northwest Airlines provides daily nonstop service from Portland to its hubs at Detroit, Minneapolis/St. Paul and Tokyo’s Narita Airport.
About SportsOne Inc.
SportsOne is the exclusive marketing agency for Eugene 08. Working closely with the LOC, SportsOne is developing, executing and integrating a comprehensive partnership strategy for Eugene 08.
SportsOne Inc. is a Sports and Entertainment Marketing company. Partnering with corporations and organizations, SportsOne provides innovative solutions across the sports and entertainment spectrum. Collaborating with clients, SportsOne works to create unique and innovative programs such as experiential marketing initiatives and customized hospitality in addition to traditional sponsorship activation and events.
About the LOC
The Eugene 08 Local Organizing Committee (LOC) is comprised of 240 volunteers from the non-profit, governmental, academic, and private sectors. A 14-person Steering Committee provides oversight of 16 committees, which are tasked with the planning of the Olympic Trials. Co-Chairs of the LOC are Vin Lananna, Associate Athletic Director/Director of Men's & Women's Track & Field, and Greg Erwin, Senior Vice-President, Smith Barney, Inc.
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