Brooks Hits Starting Blocks of Seattle's SEAFAIR Festival
Renowned Northwest event adds local running brand as sponsor

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Posted Friday, 15 December, 2006

SEATTLE - (Dec. 12, 2006) - What do hydroplanes, pirates and Brooks running gear have in common? You'll now find them all at Seattle's 2007 SEAFAIR celebration, with performance running company Brooks Sports, Inc. joining the festival as the Official Running Shoe and Apparel Sponsor of SEAFAIR Sports.

The recently signed sponsorship agreement gives hometown company Brooks exclusivity in the running shoe and apparel category for SEAFAIR's Marathon, Triathlon and Torchlight Run. Held July 8, 15 and 28 respectively, the three events draw more than 26,000 fitness enthusiasts and spectators from the Northwest.

"SEAFAIR is excited to welcome Brooks as our official footwear and apparel partner for SEAFAIR 2007," said Director of SEAFAIR Sports Mike Ogliore. "Brooks' long-standing tradition within the local running community only adds to the momentum we are witnessing heading into the third year of the marathon. SEAFAIR and Brooks will provide a first-class experience to all participants of the SEAFAIR Sports calendar of events."

With an unwavering focus on delivering peak performance through product, service and a cultural spirit that stays true to the run, Brooks connects with runners through strategic grassroots marketing activities such as its new partnership with SEAFAIR.

"Brooks is thrilled to participate in SEAFAIR - one of our region's most exciting and community-driven summer festivals," said Brooks Events Marketing Manager Kim Anderson. "Bringing together crowds of enthusiastic runners in Brooks' own backyard, SEAFAIR presents an amazing opportunity for us to connect with consumers in meaningful and inspirational ways."

Brooks - headquartered in Bothell, Wash., near Seattle - offers a robust line of performance running footwear, apparel and accessories throughout the Northwest and the world. Sold predominately at specialty running retailers, Brooks products are designed to work with the body's mechanics of motion, enhance comfort and aid in injury prevention. Considered the brand of choice among discerning runners who are serious about their equipment, Brooks is renowned for remarkable fit, advanced fabrications and superior functionality. The company's mission is to inspire people to run and be active by creating innovative gear that keeps them running longer, farther and faster. Visit BrooksRunning.com for more information.

Contact: Tamara Hills, Brooks Sports, Inc., (425) 489-2444; tamara.hills@brooksrunning.com

Related info:
> RunningUSA.org

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