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home > news > usa: west > soul focus sports announces the inaugural represent running series

Soul Focus Sports Announces the Inaugural Represent Running Series
Area code-focused running events set to start in California's Bay Area, Run the Bay Challenge offered to area runners for trifecta participation

Soul Focus Sports Announces the Inaugural Represent Running Series

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Posted Monday, 1 July, 2013

SAN FRANCISCO – The newly announced Represent Running Series unites three Bay Area events, including the San Jose 408K, the Marin 415 Mile & Miracle Mile, and the inaugural Let’s Go 510 in Berkeley. Runners in Northern California will be encouraged to participate in all three local events and celebrating their local pride associated with home town area codes.

J.T. Service, Soul Focus Sports CEO, himself a Bay Area native from The 408, commented: “Two years ago we founded the San Jose 408K ‘Race to the Row’ and after some immediate success we realized this recipe had to be shared with other communities. We’re excited to collaborate with other locales, produce fantastic events for the people, and most importantly bring our passion to expanded regions.”

The Represent Running Series partners with top local race directors, local community charities, and provides residents with a memorable event experience anchored in their passion from the place they call home. The San Jose 408K annually registers nearly 5,000 participants, and with the addition of the Marin 415 Mile and Let’s Go 510, the series is expected to host 12,000-plus participants in 2013.

The Let’s Go 510 “The East Bay’s 10K” is the newest event in the series and is set for October 19, 2013 at Golden Gate Fields in Berkeley, CA. In the East Bay, Represent Running has partnered with one of the Bay Area’s most reputable production companies in Brazen Racing.

"We're proud to be working with Represent Running to produce a race that embraces the excellence of the 510, which is also our home, and especially happy to be involved with the fundraising efforts to rebuild at the East Bay Humane Society,” stated Sam Fiandaca, Founder of Brazen Racing. The 510 event will benefit Berkeley’s East Bay Humane Society as they begin to rebuild their headquarters after a Fall 2013 fire.

The famous “Home Stretch” of Golden Gate Fields horse track will serve as the finish line for the Let’s Go 510 and the always-exciting horse races will serve as the backdrop for the post-race party. Dan Cirimele, Director of Marketing at Golden Gate Fields, echoed the organizer’s enthusiasm. "This is going to be a great day. Usually we're cheering on horses that are headed to the Kentucky Derby across our finish line - but now we get to cheer on local runners. We couldn't be more thrilled. Best of all, it ends with a post-race party with the ponies."

All Represent Running Series events are powered by the revolutionary Race Roster registration platform. “Race Roster ties together registration, affiliate marketing, and unique charity tools,” remarked Service, “For us there is no other equivalent system for the dynamic events we produce.” Race Roster allows Represent Running Series participants to earn cash via race referrals.

The three inaugural events in the Represent Running Series create the aptly named “Run the Bay” Challenge, which encourages runners from around Northern California to visit and experience through their beloved sport of running the communities throughout the Bay Area. All participants that finish all three events in a 12-month span will receive the “Run the Bay” medal. Said Brazen, whose events are well known for their bold medals: “The best race medals honor a runner's accomplishment and inspire what might be achieved in the future. The "Run the Bay" medal will celebrate the greatest place to live and run on Earth and will surely be a collector's item among runners nationwide!"

For more information or to register for any of the Represent Running Series events, go to:,,, or For media coverage or sponsorship inquiries, email



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