Running USA 2008 Conference February 10-12 in La Jolla
Outstanding Keynote Speakers, Exciting Breakout Sessions

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Posted Wednesday, 21 November, 2007

The Running USA 2008 Conference, powered by the Active Network and Gen-A Network, will focus on "20 in 10" (20 million event participants in 10 years). At the anticipated and popular industry event February 10-12 in La Jolla, Calif., some of the outstanding keynote presentations and exciting breakout sessions planned are:

Industry Leadership Panel 1: Building the Industry
* Leslie Lane, VP GM Global Running Nike; Jim Weber, CEO, Brooks Sports, Inc. and Mike Gotfredson, CEO, Road Runner Sports

Industry Leadership Panel 2: Building the Industry
* Andy Hersam, VP / Publishing Director, Runner's World media group; Tom Raynor, Chairman, Fleet Feet, Inc. and Richie Woodworth, President, Saucony, Inc.

Business Challenges: It's Not Just About Running Anymore
* Denise Lee Yohn, Resources for strategic brand execution

Broadband and Other Experiential Methods for Building Running
* Tom Fox, Principal Wasserman Media Group

Foundations for the Future: Medical & Health Aspects of Youth Running
* Dr. Bill Roberts, Past President American College of Sports Medicine and Dr. Jennifer Sluder, Pediatrician & Childrens' Race Director

Special Lunch Address
* Craig Masback, CEO, USA Track & Field

The Genius IS Seeing It in the Seed
* Dave McGillivray, President DMSE, Inc.

The TV Challenge: Structuring Events to Capture and Retain an Audience
* Peter Englehart, Falconhead Capital, Formerly with ABC Wide World of Sports, ESPN and Outdoor Life Network

Special Running USA 2008 events and activities include: Hall of Champions Dinner & Auction, MarathonFoto Women's Trailblazer Award Lunch, Pro-Challenge - Handicap race vs. Team Running USA, evening in San Diego's Downtown Gaslamp District, sponsor expo and morning runs.

Until Friday, December 14, 2007, there is an early discounted registration fee, and now is also a good time to secure one of a limited number of rooms at the spectacular host hotel, the four-star Hilton La Jolla, Torrey Pines.

To register or for the latest conference information and schedule, go to: www.runningusa.org/conference/rusa2008.shtml

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