New Balance Debuts Global Centennial Team Promotion at 2006 BolderBOULDER
Program to Gather 100 Runners from 50 Races Around the World at the 2006 LaSalle Bank Chicago Marathon

E-mail this page  Printer-friendly page

Posted Monday, 20 March, 2006

BOSTON - (March 13, 2006) - New Balance is celebrating its 100th anniversary in 2006 by inviting athletes from the BolderBOULDER race - in Boulder, Colo. on May 29, 2006 - to become a member of the New Balance Global Centennial Team. 100 international runners of all ages and backgrounds will be selected from 50 races around the world to symbolize the global spirit of runners - from elite to recreational - at a gathering in October 2006 at the LaSalle Bank Chicago Marathon.

"As part of our centennial celebration, we wanted to recognize everyday athletes from around the world who have been loyal to the New Balance brand and who have worn our shoes/products to achieve their personal goals," says Jeff Antonioli, Central Region Sales Manager, New Balance Athletic Shoe. "This program exemplifies our company philosophy that recognizes the importance of perseverance for personal achievement."

Two runners from BolderBOULDER 10K will win a weekend trip to the October 22, 2006 LaSalle Bank Chicago Marathon and have the option to run in that event. To be eligible, runners must be registered for BolderBOULDER and submit a 100-word essay on what New Balance means to them. Winners will be selected based on the impact New Balance has had on their life and the creativity of their response. Team members will also receive a commemorative centennial package and be featured on New Balance's centennial website.

"This program is also a unique opportunity to highlight New Balance's partnership with BolderBOULDER and their important role in our long-time support of grassroots running," says Jeff Antonioli.

"We seek enhance the sport of distance running and motivate individuals to set and reach their personal fitness goals," says Trevor Rhodes, Sponsorship Director, BolderBOULDER. "The Global Centennial Team Promotion accomplishes both by enhancing the BolderBOULDER experience and by recognizing individuals for their dedication and passion for the sport of running. We are proud to be a part of this celebration."

The 50 partner races are spread over five continents and include more than 500,000 participants. For more information and to register, please visit: NBTeam100.com

A race partner since 2002, New Balance is the official footwear and apparel sponsor of the BolderBOULDER.

New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. New Balance employs more than 2,600 people around the globe, and in 2004 reported worldwide sales of $1.5 billion. For more information please visit: NewBalance.com

Contact: Amy Vreeland, New Balance, (617) 746-2214: amy.vreeland@newbalance.com

Ryan Lamppa, Running USA Media Director
(805) 696-6232
Ryan@RunningUSA.org
RunningUSA.org

 E-mail this page
 Printer-friendly page