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home > news > usa: midwest > dallas marathon announces new volkswagen partnership

Dallas Marathon Announces New Volkswagen Partnership

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Posted Monday, 17 September, 2012

September 17, 2012 (Dallas) – The Dallas Marathon board of trustees announced Volkswagen of America, Inc. as a new sponsor for the MetroPCS Dallas Marathon. The car manufacturer will serve as the exclusive automotive partner for the Dallas Marathon, Half Marathon, 5-Person Relay, SMU Cox Corporate Relay Challenge presented by Behringer Harvard, and Cigna Mayor’s Race 5K presented by Oncor.

“We are extremely thrilled to have such a distinguished automaker support our event,” said Kevin Snyder, chairman of the Dallas Marathon board of trustees. “With Volkswagen’s help, we will continue to improve the marathon weekend experience for both our runners and our spectators.”

Volkswagen’s Think Blue® Tour and interactive display will be on hand for attendees of the two-day Health & Fitness Expo (Friday, Dec. 7 – Saturday, Dec. 8). The tour will offer a “Ride and Drive” experience that includes a two-mile route throughout downtown. In addition, Volkswagen cars will serve as the official lead vehicles for all races on Sunday, Dec. 9.

“We are pleased to be partnering with such a well-established event in the Dallas community,” said Kevin Mayer, vice president of marketing, Volkswagen of America, Inc. “We know the MetroPCS Dallas Marathon is one of the city’s largest single-day events and we are excited to share Volkswagen’s Think Blue initiatives with the community. The marathon weekend is a complement to our commitment to eco-conscious behavior and sustainable mobility.”

The Dallas Convention Center will host the Health & Fitness Expo, with the Cigna Mayor’s Race 5K running on Saturday, December 8, and the marathon, half marathon and 5-person relays running on Sunday, December 9.

For more information on corporate sponsorship or to register for the MetroPCS Dallas Marathon, visit

About the MetroPCS DallasMarathon
The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic course that highlights the bestareas of Dallas including the landmark Margaret Hunt Hill Bridge, designed by Santiago Calatrava. The race is Texas’ oldest running marathon and serves as a qualifying event for the Boston Marathon. Race activities occur the second weekend of December and include a two-day Health & Fitness Expo, the Cigna Mayor’s Race 5K presented by Oncor, the MetroPCS Dallas Marathon, Half Marathon, 5-Person Relay, and SMU Cox Corporate Relay Challenge presented by Behringer Harvard. The Dallas Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from race weekend is Texas Scottish Rite Hospital for Children. For more information, visit

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.



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