Akron Marathon Earns Certification from the Council for Responsible Sport for Its Sustainability Initiatives
Posted Wednesday, 27 March, 2013
Akron, Ohio – The 2012 Akron Marathon, presented by Time Warner Cable, has earned certification from the Council for Responsible Sport for efforts to reduce the event’s environmental footprint and increase its social impact. The Akron Marathon’s sustainability program is titled Environmental Endurance.
“The Akron Marathon’s list of accomplishments is long, as is its commitment to the event’s mission of promoting health and fitness, stimulating the local economy, galvanizing the community and benefiting charitable organizations,” said Keith Peters, executive director of the Council for Responsible Sport.
Achieving certification is the result of the efforts of the city of Akron, Kimble Companies, Summit/Akron Solid Waste Management Authority and The University of Akron's Green Team (Environmental Akron).
With the Akron Marathon certification, the Council marks the milestone of having certified 50 different events for their environmental and socially responsible production practices.
Among the many sustainability initiatives implemented and tracked throughout the 2012 event weekend, there were a few in particular that were notable and innovative:
- 77.7 percent of all waste was diverted from the landfill; of the 7.25 tons of waste, 0.17 ton was composted and 5.46 tons were recycled.
- 1.85 tons of non-essential materials were completely eliminated in 2012 as compared to 2011.
- Much of the non-essential material that was eliminated was from the typical goodie bag inserts – coupons and flyers – and was replaced by an innovative VIP Runner Rewards Card. With 11 discounts offered on the back of the card, it is estimated that 143,000 pieces of paper were saved. In addition, the card included offers and discounts that are available all year long.
- A special effort was made to collect chip bags and GU and PowerBar wrappers, which were sent to Terracycle to be “upcycled” into new and useful products.
“The Akron Marathon is thrilled to have been recognized by the Council for Responsible Sport,” said Anne Bitong, executive director. “We have put a lot of effort into providing a community event that is socially and environmentally responsible, and it’s exciting to receive this certification. With 15,000 participants it can be challenging, but it’s always worth it.”
Peters said, “The Council congratulates the Akron Marathon staff and its Executive Board of Directors for their accomplishments as well as their commitment to an ongoing process of planning, deliberate actions, measuring progress and continuous improvement.”
The Akron Marathon includes four events: the full marathon, the half marathon, the five-person team relay and the kids fun run. Through these events, the Akron Marathon has grown by more than 10,000 participants since its inaugural event in 2003.
The 11th annual Akron Marathon, presented by Time Warner Cable, will be held September 28, 2013. Registration is available at akronmarathon.org.
About the Council for Responsible Sport
The Council for Responsible Sport envisions a world where responsibly produced sports events are the norm. The mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing, and to actively support event organizers who strive to make a difference in their communities.
Learn more at www.CouncilforResponsibleSport.org.
About the Akron Marathon
The Akron Marathon, presented by Time Warner Cable, is organized by the Akron Marathon Charitable Corporation, a nonprofit group that is dedicated to promoting health and fitness. Additional information on the Akron Marathon, Half Marathon and Team Relay is available at akronmarathon.org or by calling (330) 434-2RUN (2786).