Inaugural Rock 'n' Roll St. Pete Half Marathon Generates $7.8 Million Economic Impact
Economic impact study reveals February half-marathon provided boost for tourism economy
Posted Thursday, 19 April, 2012
From Ryan Lamppa, Running USA
ST. PETERSBURG, Fla. - (April 17, 2012) - The inaugural Rock 'n' Roll St. Pete Half Marathon produced $7.8 million in total economic impact, including more than $3.8 million in direct visitor spending, according to a study conducted by the San Diego State University Sports MBA program. The event took place on February 12, becoming the second largest debut half-marathon in the United States this year according to Running USA.
"The positive feedback we have received from participants has been tremendous, exceeding our expectations for an inaugural event," said Dana Allen, Senior Vice President of Competitor Group, organizer of the Rock 'n' Roll Marathon Series. "Our goal as an organization was to establish a world class event and market St. Pete as a destination for runners. We know there is a great potential to expand far beyond the thousands of runners that descended upon St. Pete in February and we look forward to growing this great event in 2013."
With more than 50% of all participants traveling from outside Pinellas and Hillsborough Counties, the race delivered 4,189 hotel room nights for the local tourism industry. The economic impact study also found that 10,113 half-marathon-related visitors traveled to St. Pete from 49 states and 12 countries.
The event was launched only eight months in advance of race weekend and still managed to attract more than 7,021 finishers. The positive economic impact was seen in a variety of areas and industries including:
- Over $268,594 in taxes and other tourism-related fees collected by local governments
- February's Local Tourist Development Tax numbers increased 17.24% over the same time period last year. The monthly figures etched a new high-mark for Fiscal Year 2012.
- An indirect and induced impact of $3.9M, calculated using IMPLAN 3.0.
- In addition to becoming the second largest first time half-marathon in the U.S. this year, the Rock 'n' Roll St. Pete Half Marathon is the second largest inaugural half-marathon in Florida history.
"Our partnership with Competitor Group in bringing the Rock 'n' Roll Marathon Series here to St. Pete represents an annual opportunity to grow the brand of St. Pete / Clearwater," said Kevin Smith, director of the St. Pete / Clearwater Sports Commission. "This race promotes tourism, worldwide visibility and civic pride in our community; which translates into producing not only one of areas largest annual sporting events, but helps to raise our profile as an international sports market."
The first ever Rock 'n' Roll St. Pete Half Marathon finished at North Shore Park, adjacent to the Waterfront, and featured a free community festival and concert headlined by chart topping artist Flo Rida. The race debuted a flat, scenic course that featured several St. Petersburg landmarks including the Dali Museum, Mahaffey Theater, St. Pete Pier, Renaissance Vinoy Resort and Tropicana Field.
The 2nd Rock 'n' Roll St. Pete Half Marathon is set for Sunday, February 10, and registration for the 2013 event is already under way at Competitor.com.
Florida Inaugural Half-Marathons (largest all-time ranked by finishers)
1) Disney Wine & Dine 2010, Orlando, 7,287
2) Rock 'n' Roll St. Pete 2012, St. Petersburg, 7,021
3) Disney Princess 2009, Orlando, 6,329
2012 Inaugural U.S. Half-Marathons (largest to-date ranked by finishers)
1) Tinkerbell, Anaheim, CA, 10,212
2) Rock 'n' Roll St. Pete, St. Petersburg, FL, 7,021
3) Hollywood Half, Hollywood, CA, 6,103
SOURCE: Running USA
About Rock 'n' Roll St. Pete
A Competitor event, the 2nd Rock 'n' Roll St. Pete Half Marathon will run through the streets of St. Petersburg on Sunday, February 10, 2013. The race features live bands and cheerleaders interspersed with themed water stations along each mile of the scenic waterfront course. A free two-day Health & Fitness Expo at Tropicana Field kicks off race weekend, featuring more than one hundred fitness retailers, exhibits, free samples and interactive clinics. The event concludes Sunday afternoon with a finish line celebration and headliner concert at North Shore Park. For more information about Rock 'n' Roll St. Pete, visit Competitor.com or call (800) 311-1255.