Inaugural Miami Niketown 5k Gets Kids Active And Raises Needed Funds For Schools
Families Can Decide Which Schools Receive Their Race Entry

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Posted Thursday, 4 January, 2007

The NIKETOWN 5K and NikeGo 1 Mile Kids Run/Walk comes to Miami and surrounding communities encouraging activity among youth and to raise funds for individual schools in Miami-Dade County. The race is a part of Nike's overall national initiative dedicated to local communities and school PE, play and athletic programs.

Runners and walkers take off on the inaugural run/walk event on Sunday, March 18th at the Shops at Sunset Place. Unlike other fundraising runs, 100 percent of the entry fee will be donated to the school PE, play and athletic program of each entrant's choice. This provides students and their families the opportunity to raise funds for physical education and playground equipment for their individual schools. With 4,000 participants, $60,000 is expected to be raised for Miami- Dade County schools.

Begun in Honolulu in 2000, the success of this community event expanded to Las Vegas, Atlanta and Denver in 2006 and this year will hold inaugural runs in Boston, Miami, Portland and Seattle. In all, these events have raised nearly $670,000 for schools across the United States.

"The success of the NIKETOWN 5K really validates Nike's efforts to keep kids healthy by providing equipment and resources that keep them active," says NIKETOWN Assistant Store Manager Jose Morffi. "We look forward to bringing the race to the city of Miami and extending our commitment to this community."

The top finishers in each age division will receive awards. The NikeGo 1-Mile Run/Walk option for kids and participating parents will take kids on a healthy trip around through Miami. Finishers age 18 and under will receive a "Give 100%" Finishers Medal and a Nike gift bag of gear to help keep them active.

The registration fee is $20, including a $15 entry fee, plus an additional $5 for a NIKETOWN 5K t-shirt. Entry forms are available at NIKETOWN at 5701 Sunset Drive in South Miami. Online entries and more information are available at www.niketown5k.com. For specific Miami information, call (305) 740-0121 or e-mail niketown5k.miami@nike.co m.

NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

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