Heelys Named Presenting Sponsor For Disney's Kid Races
Posted Thursday, 4 October, 2007
LAKE BUENA VISTA, Fla. (October 4, 2007) – Disney’s Wide World of Sports announced today that Heelys, Inc. will be presenting sponsor for Disney’s Kids’ Races for 2008. Heelys, Inc., which designs, markets and distributes innovative, action sports-inspired products, is well known for its popular HEELYS-wheeled footwear that allows user to transition from walking or running to skating.
As part of the relationship with Disney’s Wide World of Sports, Heelys will create a cool new race, the Heelys Kids’ Race & Roll, which will be a part of the eight Disney kid races. The Heelys Kids’ Race & Roll will debut at the 2008 Walt Disney World Marathon Weekend, Jan. 10-13, 2008, and will encompass a 400-yard combination race and obstacle course for children ages eight to 14 years old.
“We’re thrilled to launch our partnership with Disney’s Wide World of Sports,” said Heelys, Inc. Vice President of Marketing Jim Peliotes. “Disney is known for great family adventures and Heelys has long encouraged families to exercise together and lead healthy lives, so this partnership is a natural fit, not to mention a whole lot of fun.”
In addition to launching the new Race & Roll event, the Heelys National Skate Team will perform demonstrations at scheduled events that will include tricks and stunts. And Heelys will have significant presence and signage at Disney’s Kids’ Races.
During Marathon Weekend, the Heelys Kids’ Race & Roll will be one of five events for kids taking place at the track and field venue at Disney’s Wide World of Sports Complex on Friday, Jan. 11 and Saturday Jan. 12 at 11:00 a.m. The other kids’ races are a 400-yard dash for ages 7-8, a 200-yard dash for ages 4-6, a 100-yard dash for ages 1-3 and a “Diaper Dash” for infants under 12 months. Registration for each kids’ race is $5 and each participant receives a special medal.
“Having Heelys as the presenting sponsor for the Disney’s Kids' Races is a perfect fit for Disney's Wide World of Sports,” said John Bisignano, Manager of Account Development for Disney Sports Attractions. “We are committed to providing an experience that includes activities for everyone in the family and the integration of Heely's Kids’ Race and Roll into the Kids' Races will support our efforts to promote children’s health and fitness.”
The Disney’s Endurance Series includes marathons, road races, adventure races and triathlons for all ages and skill levels that and gives recreational athletes the chance to walk, jog, run, bike, swim, and roll their way “around the world” of the Walt Disney World Resort and Disneyland Resort often to raise donations for charitable causes.
Popular Endurance Series events are the Walt Disney World Marathon and Half Marathon (January), the Walt Disney World Triathlon (September), Disney’s Race for the Taste 10K (October) and the Tower of Terror 13K (October).
For more information on Endurance Series events at Walt Disney World Resort, please visit www.disneysports.com/endurance.
2008 KIDS’ RACE CALENDAR
Friday, January 11, 2008 - Disney’s Family Fun Run Kids’ Races
WALT DISNEY WORLD® Marathon Weekend
Saturday, January 12, 2008 - Disney’s Family Fun Run Kids’ Races
WALT DISNEY WORLD® Marathon Weekend
Saturday, March 8, 2008 - Kids’ Races
National Kidney Foundation 5K
Saturday, May 3, 2008 - Kids’ Races
Disney’s Minnie Marathon Weekend 5K (Disney’s Minnie Marathon Weekend)
Sunday, May 4, 2008 - Kids’ Races
Disney’s Women Run the World 15K (Disney’s Minnie Marathon Weekend)
Sunday, August 31, 2008 - Disney’s Family Fun Run Kids’ Races
Disneyland Half Marathon Weekend
Saturday, September 20, 2008 - WALT DISNEY WORLD® Kids’ Triathlon
WALT DISNEY WORLD® Triathlon Weekend
Sunday, October 12, 2008 - Kids’ Races
Disney’s Race for the Taste 10K
About Heelys, Inc.
(NASDAQ: HLYS) Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS® brand targeted to the youth market. The Company’s primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS-wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products.
About Disney’s Wide World of Sports
Opened in 1997 at Walt Disney World, Disney's Wide World of Sports Complex is the premier sports venue for amateur and professional sports in the United States. The sprawling 220-acre state-of-the-art complex features the Milk House, a 165,000-square-foot field house which seats 5,000 for basketball; the 9,500-seat Ballpark at Disney’s Wide World of Sports Complex; and the Hess Sports Fields, which include multiple baseball, softball and soccer fields. In addition, the complex has 10 tennis courts, including a stadium court, and a track and field complex. The complex is home to more than 180 amateur and professional sports events each year, including the NFL Tampa Bay Buccaneers training camp, the Major League Baseball Atlanta Braves spring training and the Tampa Bay Rays regular-season series, the Pop Warner Super Bowl and the AAU National Championship events.
For more information on events taking place at Disney’s Wide World of Sports Complex, please visit www.disneysports.com.
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