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home > news > usa: mid_atlantic > anthem announced as new title sponsor of richmond marathon

Anthem announced as new title sponsor of Richmond Marathon
New riverfront finish along Brown’s Island expands the post-race festival; Kids Run RVA announced as new event charity partner

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Posted Thursday, 22 March, 2012

RICHMOND, VA – Anthem Blue Cross and Blue Shield has inked a deal to be the new title sponsor of the Anthem Richmond Marathon, set for November 10, the Sports Backers announced today. For the past 14 years, the event has been known as the SunTrust Richmond Marathon. This year marks the 35th anniversary of the race.

"Anthem is proud to partner with the Sports Backers on the Richmond Marathon," said C. Burke King, president, Anthem Blue Cross and Blue Shield. "By supporting events that promote a healthy lifestyle we can help achieve our goal as a company in Virginia--and that is to improve the lives of the people we serve and the health of our communities."

In addition to a new title sponsor, the 26.2-mile course also has a new riverfront finish line at the intersection of 5th Street and Tredegar Street. The course now turns right onto 5th Street from Cary Street, still culminating with a participant-pleasing downhill finish. Brown’s Island will be the new site of the Post Race Festival, which was previously located at the James Center.

“By moving the finish line to the Brown’s Island, we’re able to draw more attention to one of Richmond’s most beautiful and unique features, the James River,” said Jon Lugbill, executive director of the Sports Backers. “Brown’s Island also allows us to expand the size and scope of our Post Race Festival as we continue to enhance the features that help make us ‘America’s Friendliest Marathon.’”

The Sports Backers also announced today the new charity partner of the Anthem Richmond Marathon: Kids Run RVA. All funds donated to Kids Run RVA will help the organization’s efforts to expand youth running in Richmond. Many of these efforts will be collaborative programs and events in schools encouraging children to be physically active.

Registration for the Anthem Richmond Marathon, half marathon, and 8k are currently open. The Sports Backers are offering a special $75 marathon entry fee and a $65 half marathon entry fee through March 31. Prices for both races will increase April 1. More information and online registration can be found at

About Anthem Blue Cross and Blue Shield in Virginia
Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area east of State Route 123. Anthem Blue Cross and Blue Shield and its affiliated HMO HealthKeepers, Inc. are independent licensees of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at Also, follow us on Twitter at, on Facebook at, or visit our YouTube channel at

About Sports Backers
Named best sports commission in the country three times, the Sports Backers own, manage or partner with 40 different sporting events in the Richmond region that help drive over $50 million in economic impact. These events and programs strengthen the local economy, provide health benefits to participants and make the region a more active place to live.



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