New Balance Falmouth Road Race to Feature Activties for Families and Kids, First-Ever Elite Women's Start
Posted Sunday, 4 August, 2013
BOSTON, August 2013 – Global athletic leader New Balance celebrates the 41st running of the New Balance Falmouth Road Race on Cape Cod, Massachusetts on Sunday, August 11th at 10:00 a.m. EST. This cherished New England summer race continues to be one of the top non-marathon events on the international circuit attracting runners and spectators alike.
“Often called ‘The Great American Road Race’ the New Balance Falmouth Road Race is a symbol of summer in New England,” says Josh Rowe, Senior Running Marketing Manager at New Balance. “Being a part of the Falmouth Road Race allows New Balance to connect with elite and recreational runners and showcase the best in New Balance apparel and footwear innovation.”
This year families and kids attending the Family Fun Run on Friday, August 9th at 6:00PM will have the chance to meet and take pictures with New Balance mascot ‘Newbie’. New Balance will once again participate in a clinic titled “Footwear Innovation: What’s New in Running Shoes for 2013” on Saturday, August 10th at 11:00 a.m. at the Expo located in the Falmouth High School Field House presented by Bekah Broe, New Balance Trackster. Additionally, there is the Falmouth Mile, a high school mile and a wheelchair mile, on Saturday night all kicking off at 6p.m. at Falmouth High School. Team New Balance Athletes Jack Bolas, Craig Miller and Sarah Brown will be running in the Elite Mile Saturday, August 10th at 7:00PM. Team New Balance will look to capitalize on the big win by Brenda Martinez at last year’s race.
For the first-time ever, the New Balance Falmouth Road Race will have an Elite Women’s start on Sunday, August 11th to recognize and celebrate the amazing female athletes who travel from around the world to run the race. New Balance President & CEO Rob DeMartini will run for his fourth consecutive year on Sunday, August 11th with a large group of New Balance associates in tow. A full list of the weekend events can be found on the website: http://www.falmouthroadrace.com/schedule
The full line of New Balance Falmouth Road Race official gear will be available at the Falmouth Road Race Expo and the New Balance Mashpee store with select pieces available online at www.newbalance.com. The New Balance booth will celebrate the new marketing campaign “Runnovation” and feature innovative products from the campaign including the neutral cushioning 880v3. A separate New Balance booth will showcase the new NB Psyche collection, a complete collection of sports bras built to meet the demands of any woman.
Please visit www.FalmouthRoadRace.com for more information.
About Falmouth Road Race
The New Balance Falmouth Road Race was established in 1973 and has become one of the premier running events of the summer season. Each year the race draws an international field of Olympians, elite and recreational runners out to enjoy the iconic 7-mile seaside course. The non-profit Falmouth Road Race organization is committed to promoting health and fitness through community programs and philanthropic giving.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.