New Balance Expands Partnership with DCR for 2012 Winter Season
Athletic Footwear & Apparel Company Team Up with the Department of Conservation and Recreation to Provide Bostonians with Options this Winter for Outdoor Recreation
Posted Friday, 20 January, 2012
BOSTON, January 20, 2012 – New Balance has renewed a sponsorship agreement with the Department of Conservation and Recreation (DCR) to ensure area runners, joggers and walkers have clear and safe running paths along the Charles River during the 2012 winter season. The partnership enters its third consecutive year less than four months before the Boston Marathon, and is designed to allow those seeking to get into shape, train for the Boston Marathon, or take a leisurely winter stroll, the option of doing so outside.
Recognizing DCR’s commitment to outdoor enthusiasts, New Balance, has pledged to provide funding to support DCR’s snow removal efforts along their 17-plus mile Charles River Reservation and its pathways, which span from the Museum of Science in Cambridge to the Galen Street Bridge in Watertown. Following DCR’s normal priorities, the snow removal will be performed by DCR within 24 hours of the completion of each storm. Water protection regulations limit the salting and sanding measures that may be taken since these routes run in such close proximity to the river bank; so DCR and New Balance urge runners to continue to use caution.
Adding to their efforts to keep outdoor enthusiasts safe this winter, New Balance is a proud supporter of the newly formed Esplanade Running Club. Runners meet every Tuesday and Thursday for a group run around the Esplanade leading up to the Boston Marathon. Runners receive reflective t shirts and running accessories courtesy of New Balance.
“New Balance is thrilled to expand our partnership with the DCR this winter. We look forward each season to do our part in keeping the Charles River clear for recreation,” said New Balance CEO Rob DeMartini. “With so many athletes training for the Boston Marathon, outdoor recreation is crucial this time of year. Our goal is to continue making outdoor activity possible and safe for area fitness enthusiasts looking to get their workouts in along the Charles River.”
New Balance will host six events along the running path on Saturday mornings leading up to the Boston Marathon where the company will showcase new products, offer winter running tips, provide giveaways and fuel and interact with area athletes. New Balance will also have inspirational banners along the river to encourage runners to keep moving. (See example attached)
"New Balance’s continuing support of DCR's snow and ice removal efforts along the Charles River has been a model partnership for the Commonwealth,” said DCR Commissioner Ed Lambert. “Our shared interest in providing healthy and safe outdoor recreation opportunities will enhance the park experience for Massachusetts residents and visitors. Together, we can give the hundreds of people who use DCR’s Charles River Reservation paths a better place to walk, run, and enjoy in each season.”
The New Balance sponsored clearing will begin with the next snowstorm. The partnership is part of an ongoing effort by New Balance to lead innovative partnerships with active lifestyle brands and organizations that share a similar customer base.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.