New Balance & DCR Working Together to Clear Paths Along the Charles After the 2013 Blizzard
New Balance working together to clear the paths for outdoor enthusiasts while offering giveaways, energy-fueling food and drinks, and more this Saturday!
Posted Thursday, 14 February, 2013
WHO: New Balance invites Boston-area runners, joggers and walkers to stop by the New Balance Tent while they hit the Charles this Saturday, February 16th.
WHAT: The group will be set up near the Hatch Shell/Esplanade area and New Balance representatives will showcase new products, provide winter running tips, and distribute hats and gloves and other performance accessories to outdoor enthusiasts. Runners and walkers will also enjoy a high energy atmosphere where New Balance associates will be handing out energy food, hydrating drinks, and hot chocolate, generously donated by Crema Café in Brattle Square.
WHEN: Saturday, February 16th, 8:30 a.m. – 12:30 p.m.
WHERE: DCR Hatch Shell / Esplanade area, Boston, MA
BACKGROUND
New Balance renewed a sponsorship agreement with the Department of Conservation and Recreation (DCR) for a fourth season to ensure area runners, joggers and walkers have clear and safe running paths along the Charles River during the 2013 winter season. The partnership is designed to allow those seeking to stay in shape, train for the Boston Marathon, or take a leisurely stroll along the Charles have the option of doing so outside.
