New Balance Continues Partnership With DCR to Keep Boston Outdoor Enthusiasts Moving This Winter
Athletic Footwear & Apparel Company and the Department of Conservation and Recreation Have Teamed Up Again to Provide Bostonians with Clear Options this Winter for
Posted Friday, 21 December, 2012
BOSTON, DECEMBER 21, 2012 – New Balance has renewed a sponsorship agreement with the Department of Conservation and Recreation (DCR) to ensure area runners, joggers and walkers have clear and safe running paths along the Charles River during the 2012-2013 winter season. The partnership enters its fourth consecutive year less than four months before the Boston Marathon, and is designed to allow those seeking to get into shape, train for the Boston Marathon, or take a leisurely winter stroll, the option of doing so outside.
Under the agreement, New Balance, recognizing DCR’s commitment to outdoor enthusiasts, has pledged to provide funding to support snow removal efforts along the 17-plus mile Charles River path spanning from the Museum of Science area in Cambridge to the Galen Street Bridge in Watertown. Following DCR’s normal priorities, the snow removal will be performed by DCR within 24 hours of the completion of each storm. Because the route runs in close proximity to the river bank, there is limited salting and sanding that can be performed, so the DCR and New Balance urge runners to continue to use caution.
“New Balance is thrilled to partner with the DCR for the fourth consecutive season to help clear the paths along the Charles River,” said New Balance President & CEO Rob DeMartini. “The winter period is a critical time for athletes training for the Boston Marathon so this program helps ensure that runners as well as other fitness enthusiasts have access to the popular Charles River paths.”
New Balance will host six events along the running path on Saturday mornings leading up to the Boston Marathon where the company will showcase new products, offer winter running tips, provide giveaways and fuel and interact with area athletes. New Balance will also have inspirational banners along the river to encourage runners to keep moving through the winter chill.
"New Balance’s continuing support of DCR's snow and ice removal efforts along the Charles River has been a model partnership for the Commonwealth,” said DCR Commissioner Ed Lambert. “This creative program to enhance DCR park users’ experience – while encouraging recreational activity throughout the winter highlights the ways DCR and the business community can work together to ensure that the Commonwealth’s residents and visitors can access healthy and safe outdoor recreation opportunities in all four seasons.”
The New Balance sponsored clearing will begin with the next snowstorm. The partnership is part of an ongoing effort by New Balance to lead innovative partnerships with active lifestyle brands and organizations that share a similar customer base.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About The Massachusetts Department of Conservation and Recreation:
The Massachusetts Department of Conservation and Recreation (DCR), an agency of the Executive Office of Energy and Environmental Affairs, oversees 450,000 acres of parks and forests, beaches, bike trails, watersheds, dams, and parkways. Led by Commissioner Edward M. Lambert, Jr., the agency’s mission is to protect, promote, and enhance our common wealth of natural, cultural, and recreational resources. To learn more about DCR, our facilities, and our programs, please visit www.mass.gov/dcr. Contact us at firstname.lastname@example.org.