MDI Marathon Announces Title Sponsor
Posted Thursday, 17 September, 2009
(MOUNT DESERT ISLAND, MAINE) - The Mount Desert Island Marathon (MDI) is pleased to
announce that 180 All-Natural Energy Drink is the new title sponsor of the event, which is
known for it's natural beauty. With the increasing consumer demand for all-natural products
and the energy drink segment continually on the rise, 180 All-Natural Energy leads the
category and breaks through the clutter as the first nationally distributed all-natural energy
drink.
"180 energy drink also sponsors a running team so it is a natural fit to bring them onboard as
our appreciated title sponsor," explained MDI Marathon race officials. Jeff Bockhorn, team
captain of the180 runners said, "We have people on our team that range from the Olympic
caliber to the 'just finish' runners. One of our team-members, Mark Oppenheim, ran MDI last
year and he raved about how tough and scenic the course was and when our team contacted
race officials they welcomed us," explained Mr. Bockhorn. "One thing quickly lead to the next
and 180 All-Natural Energy Drink is thrilled to be named MDI's new title sponsor! We feel our
product has a great synergy with Mount Desert Island and we are grateful for the generous
partnership offered by this prestigious event and accepted by our company." Both Mr.
Bockhorn and his wife, Joanne, will be running the MDI Marathon. When asked about his
expectations, he quickly replied, "I'm not the competitive one on the team. I’ve never been to
Maine, but I’d sure like to run next to the ocean."
180 All-Natural Energy Drink line features three distinctive products.
180 Red, features the goji berry, which are nutritionally rich and have one of the highest
antioxidant levels of any fruit. Legend has it that ancient Tibetan tribes relied on goji berries to
give greater energy levels and stamina, stimulate rejuvenation and increase spirit and
optimism. 180 Red a refreshing blend of natural goji and cherry juices. The treasured goji
berry, has been used by herbalists for over 6,000 years to increase stamina and fortify the
immune system.
180 Blue, features the acai berry (pronounced ah‑sigh-ee) has a subtly sweet berry and grape
flavor, which is the result of the acai berry, red grape, and blueberry juices. Acai is an
antioxidant rich berry that grows wild in the Brazilian Amazon and is considered to be one of
the top super foods in the world. Acai is a small, dark, purple fruit from the palm berry tree.
The acai berry is rich in poly phenols, B vitamins, minerals (particularly iron), fiber, proteins
and omega-3 fatty acids.
180 Orange, is a luscious blend of natural orange juice combined with the exotic yumberry, a
highly nutritious fruit known to help fight free radicals that has been harvested in China for
over 5,000 years. Contains a natural form of caffeine called guarana.
For more information or to become a retailer of 180 All-Natural Energy Drink, visit
www.180.com
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