John Hancock’s 2013 Boston Marathon Fundraising Program Nets A Record $7.9 Million
The record total for 2013 represents a 16 percent increase over 2012’s fundraising results.
Posted Thursday, 29 August, 2013
BOSTON — John Hancock’s 2013 Boston Marathon Fundraising Programs raised nearly $8 million for non-profit organizations as part of the 117th running of the historic race on Monday, April 15, 2013. The record total for 2013 represents a 16 percent increase over 2012’s fundraising results.
As part of John Hancock’s sponsorship of the Marathon, each year the company provides non-profits with guaranteed entry numbers (“bibs”) that enable funds to be raised for their organizations. More than 1,000 runners helped raise funds and awareness for 146 organizations this year.
Included in that total, 154 employee runners from John Hancock and parent company Manulife Financial raised more than $285,000 in 2013, a 44 percent increase over 2012. Funds raised by employees benefited the Boys & Girls Club of Boston, Ron Burton Training Village, Pathways to Education Canada and Habitat for Humanity Canada.
“The Boston Marathon is a tremendous force for good, made evident by the impact the fundraising has on our community and the causes represented in the Marathon Non-Profit Program,” said Craig Bromley, President of John Hancock. “Our employees and all non-profit runners are a source of pride each year as they dedicate their running to benefit our community partners and raise awareness in support of worthy causes throughout Greater Boston.”
Among the 146 organizations benefitting from the 2013 program were: MassGeneral Hospital for Children, Spaulding Rehabilitation Hospital, Boston Medical Center, Massachusetts Eye & Ear Infirmary, The Hoyt Foundation, and Joe Andruzzi Foundation.
“John Hancock’s program for non-profits has helped Boston Medical Center raise an incredible $550,000 over the last two years,” said Kate Walsh, President and CEO of Boston Medical Center. “This program allows Team BMC runners to raise funds to support the residents of Boston having access to critical services."
2013 marks the 28th year of John Hancock's landmark sponsorship of the legendary Boston Marathon. John Hancock is committed to its long-standing partnership with the Boston Athletic Association (B.A.A.) to support one of the world’s premier sporting events. Over the past 28 years, the official B.A.A. Charity Program and John Hancock’s own Non-Profit Program have combined to raise more than $170 million for community-based organizations.
For the second consecutive year, John Hancock utilized a centralized online fundraising platform for its program through a partnership with CrowdRise™ (www.crowdrise.com/2013bostonmarathon) , an innovative online fundraising web site for individuals, charities and events.