Hartford Marathon Foundation Announces Northeast Utilities as Title Sponsor of NU Hartford Marathon and Half Marathon in October
Three-Year Partnership Supports Furthering Health, Community, Charity & Children’s Initiatives
Posted Thursday, 15 May, 2014
Hartford – The Hartford Marathon Foundation is excited to announce Northeast Utilities as title sponsor of the NU Hartford Marathon and Half Marathon, the state’s premier running event. With a strong 20-year history, the October 11th event will be powered by New England’s largest utility system, supporting growth and furthering positive impact of the marathon, half marathon, 5K and HMF FitKids programs, which benefit more than 100,000 people across the region annually.
“We are thrilled to partner with Northeast Utilities, a New England company that shares our mission to support both the physical and economic wellness of our communities,” said Beth Shluger, Executive Director of the Hartford Marathon Foundation and Race Director of the 2014 NU Hartford Marathon and Half Marathon. “We are immensely proud of our 20 year history promoting healthy lifestyles, youth wellness initiatives, charity fundraising and economic support for local businesses and communities. The NU Hartford Marathon and Half Marathon looks forward to increasing this positive impact with the support of Northeast Utilities.”
“We’re so proud to combine the energy of Northeast Utilities with the power of thousands of runners to support the greater Hartford area,” said Tom May, NU Chairman, President and CEO. “Like the Hartford Marathon Foundation, we have a long history of partnering with the communities we serve to support great non-profit organizations. Together, we will build on that shared commitment to energize the marathon’s tremendous impact on the region.”
The event’s economic impact continues to grow, increasing 26% from 2012 to the 2013 event, which brought an estimated $14 million of economic value to the area, according to a report by Witan Intelligence, Inc. With an emphasis on utilizing local companies, the Hartford Marathon Foundation seeks vendors, sponsors and partners that share commitment to community. From family businesses such as Bevin Bros Manufacturing, who make 6,000 cow bells for spectators, to local service companies like Powerstation Events who handles sound, lighting and staging or XL Color who creates event signage and banners, even down to the 400 locally grown mums that line the finish.
Released earlier this year, the Witan report indicated 94% of attendees in 2013 were “Highly Satisfied” with their event experience. With record participation of nearly 18,000, the marathon, half marathon, 5K and HMF FitKids activities accommodate a wide range of demographic and athletic profiles. Runners participate from all 50 states and every town in Connecticut, with support of the New England’s Finest elite program attracting competitive racers from across the region. Increased support services for runners will be provided in 2014, including special accommodations for active military and veterans. This year’s event will introduce solar power in Bushnell Park, a mark of its continuing commitment to sustainability, an important platform for both the Hartford Marathon Foundation and Northeast Utilities. Receiving Gold Certification from the Council for Responsible Sport, the marathon was deemed the healthiest road race in the country for its comprehensive waste-reduction and sustainability efforts.
Thousands of participants are motivated by charity fundraising efforts, more than $6 million has been raised for charity through the event. With 26 official charities of the 2014 NU Hartford Marathon and Half Marathon, efforts to support community and philanthropic initiatives extend across the region and reflect a variety of interests and purposes. From Team in Training Connecticut, a partner since 2007 that has raised more than $500,000 to benefit the Leukemia & Lymphoma Society, to Hospital for Special Care whose Adaptive Sports Programs gives adults and children in the process of long-term physical rehabilitation the opportunity to achieve fitness goals, to the Fidelco Guide Dog Foundation, who joined as an official charity last year.
A commitment to youth wellness initiatives has also been a cornerstone of the event. The HMF FitKids Fun Run on race day and the Final Mile school-based program together touched more than 4,000 children last year alone. The 2014 NU Hartford Marathon and Half Marathon will increase reach to local schools and encourage family participation in the event. Offering ¼ mile, ½ mile and one-mile race distances for children ages 2-11, the HMF FitKids program provides an opportunity for children to experience race day and celebrate their achievement with a finisher medal and “Super Kid” cape.
Registration is currently open and more information about the NU Hartford Marathon, Half Marathon, 5K and HMF FitKids events can be found at www.HartfordMarathon.com, on Facebook at HMF Events or via Twitter at @RunHMF.
About the Hartford Marathon Foundation
The Hartford Marathon Foundation, Inc. is a nonprofit organization founded in 1994 to create and manage fitness events that inspire people to be healthy and fit. Located in Glastonbury, Connecticut, the Hartford Marathon Foundation organizes nearly 42 annual athletic events, including the Hartford Marathon, and 25 training programs. For more information, visit www.HartfordMarathon.com and on Facebook at HMF Events.
About Northeast Utilities
Northeast Utilities (NU) operates New England’s largest energy delivery company. NU and its companies are committed to safety, reliability, environmental leadership and stewardship, as well as expanding energy options for its more than 3.5 million electric and natural gas customers in Connecticut, Massachusetts and New Hampshire. Headquartered in Boston, MA and Hartford, CT, NU is a Fortune 500 company traded on the New York Stock Exchange under the symbol NU. Learn more about NU and its family of companies at nu.com.