Boston Beer Company and Boston Athletic Association to announce partnership for the Boston Marathon®
Posted Wednesday, 22 February, 2012
Thursday, Feb. 23
The Boston Beer Company (Samuel Adams Brewery)
30 Germania Street
Boston, MA 02130
Joann Flaminio, B.A.A. President
Jim Koch, Founder of Boston Beer Company and Samuel Adams
Bill Rodgers, 4-time Boston Marathon champion and running legend
Other attendees from the Boston Athletic Association and Boston Beer Company will be present.
The Boston Beer Company will announce a first-ever partnership with the Boston Athletic Association (B.A.A.) at the Samuel Adams brewery on Thursday afternoon, February 23. At that same time, Founder and Brewer Jim Koch will provide details of the creation of a special commemorative beer to mark the 2012 Boston Marathon. The “Samuel Adams Boston 26.2 Brew” will be available exclusively at race-related events, as well as select pubs and restaurants around Boston.