Athletes for a Fit Planet Sponsors Rising Triathlon Star Sarah Groff
Posted Wednesday, 11 June, 2008
Athletes for a Fit Planet LLC is pleased to announce the sponsorship of up-and-coming professional triathlete Sarah Groff, a member of the USA Triathlon National Team.
Twenty-six-year-old Groff has been a professional triathlete for the past four years competing at the highest level of the sport. On June 8, she placed 7th in the elite womens race at the International Triathlon Union (ITU) World Championships in Vancouver, Canada. Groff is a committed environmentalist, earning a BA in Environmental Studies (Conservation Biology) from Middlebury College VT in 2004.
Because of Sarahs passion for environmental issues and her status as a world-class athlete she is the ideal spokesperson for FitPlanet, said Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet. We are thrilled to have Sarah onboard.
I'm excited to be working with FitPlanet, said Groff. This is more than a company, its a movement. Everyone can and should do their part, but it all starts with education and an understanding of our individual impact on the environment and how we can positively contribute to the bigger picture. Anyone can diagnose the problem; few can offer a solution. Fit Planet is different.
FitPlanet will offset 100% of Groffs carbon emissions produced by her busy training and racing travel schedule. Her ITU commitments include one or two races a month around the world in North America, Europe, Asia, and Africa.
I have to travel a lot and struggle with the carbon footprint Im creating. I’m sure other athletes have similar qualms, said Groff.
And launching in July, Groff with have her own webpage on the FitPlanet website at www.afitplanet.com that will include regular entries chronicling her racing and training as well as comments on her environmental activities and concerns. FitPlanet will keep track online of Groffs travels and calculate the greenhouse gas emissions.
We hope that Sarahs blog and FitPlanets commitment to offsetting her carbon emissions will raise awareness within the athlete community about environmental issues and the importance of our collective responsibility to help curb global warming, said Rayner.
About Athletes for a Fit Planet
FitPlanet works with event organizers of multisport, running, cycling, swimming and walking events, and with their sponsors and vendors to implement environmentally responsible practices. We focus on reducing, recycling and composting waste, reducing and offsetting greenhouse gas emissions, and minimizing the environmental impact at the race site. FitPlanet provides athletes with environmental news and information about events, products and services so they can make informed decisions about how to spend their money. For more information visit www.afitplanet.com or contact Bruce Rayner, FitPlanets Chief Green Officer, at 508-429-0976 or bruce@afitplanet.com.
About Sarah Groff
Sarah Groff is a full time professional triathlete who is committed to the highest level of performance in International Olympic distance competition. In January 2005, after graduating from Middlebury College with a BA as a double major in Environmental Studies (Conservation
Biology) and Studio Art, Sarah moved to Boulder, Colorado, to train with coach and former World Champion Siri Lindley. She is a member of the USA Triathlon National Team and has represented the U.S. at the International Triathlon Union (ITU) Elite World Championships in
2006, 2007, and most recently in 2008, where she placed 7th in the elite womens race on June 8. Currently Sarah is ranked 18th in the 2008 ITU World Cup elite women rankings and ranked as the 2nd American. She is now focused on the U.S. Olympic Triathlon Trials with the goal of
qualifying for the 2008 Beijing Olympics.
Groff is already looking ahead to her post-competition career and plans to become an environmental lawyer. In the meantime, she is excited to work with Athletes for a Fit Planet and educate others about the impact our daily activities have on the global environment. Look for
more exciting news from Sarah in the coming weeks and months. For more information on Sarah Groff please visit www.sarahgroff.com or contact her agent, Douglas Eldridge, DLE Sports Management Group (www.dlesports.com), at 202- 580-9615 or douglas@dlesports.com.
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