MediaZone and NBCSports.com Announce Live Online Broadcast of the 2006 ING New York City Marathon
New RunnerCam and LanceCam Features Allow Viewers to Track Specific Participants and Cycling Icon Lance Armstrong

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Posted Wednesday, 1 November, 2006

NEW YORK, NY and REDWOOD CITY, CA (October 30, 2006)---MediaZone and NBC Sports today announced that they will be providing live and On Demand online coverage of the 2006 ING New York City Marathon on November 5, 2006 starting at 9:30 AM EDT. The event can be viewed in advance, during the broadcast and On Demand following its conclusion for $4.99

The 2006 event, which is being broadcast via the Internet for the first time in its 26 year history, is expected to draw 37,000 participants, more than 2.5 million cheering spectators and 315 million television viewers worldwide.

As part of the offering, MediaZone and NBC Sports are introducing two new viewing options, the "RunnerCam" and "LanceCam." The "RunnerCam," allows friends, family members and race enthusiasts to enter the bib number of any race participant and receive a notification when the runner is approaching and passes three camera equipped points along the course.

The first of its kind "LanceCam" is a dedicated camera that will track seven-time Tour de France champion Lance Armstrong as he runs the ING New York City Marathon for the first time. Fans around the world can watch Lance for the first thirty minutes free and continue watching him finish the race along with the 2.5 million live spectators for only $4.99. That price includes all five camera feeds, "RunnerCam" interactivity, up-to-speed leader boards and the ability to watch LIVE or On Demand.. To experience the 2006 ING New York City Marathon, visit http://NBCSports.MediaZone.com. Highlights of the event will also be televised on NBC starting at 2 PM EDT.

"MediaZone's coverage of the ING New York City marathon promises to be the most dynamic and interactive viewing experience in the history of the event, " said Chris Ott TITLE, "This cutting edge online experience will allow viewers to watch the elite runners of the world compete for victory, witness world record holder Paul Tergat defend his ING New York City Marathon title and provide access to up-to-the-minute leader boards. For the first time, MediaZone gives viewers control to watch the race how they want and gives every runner, from Lance Armstrong to the last finisher, a chance to shine in the spotlight."

Interactive and community features are part of the foundation for MediaZone's soon-to-be-launched Social TV platform, which will allow consumers to experience professionally-produced, TV quality and subscription-based programming with interactive features made popular by social networking services on the web.

The 2006 ING New York City Marathon 2006 is the latest offering available via the new NBCSports/MediaZone co-branded broadband video site at NBCSports.MediaZone.com. Last month, NBCSports.com and MediaZone offered the 2006 real,-BERLIN-MARATHON as part of the joint initiative. The NBCSports/ MediaZone partnership enables sports fans to view unique content from both NBC Sports' programming lineup and from MediaZone's catalogue, including world-class tennis, rugby and basketball.

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