Community: Exchange advice in the forums and read running commentary Resources: Personal running log, calculators, links and other tools for runners News: Running news from around the world Training: Articles and advice about fitness, race training and injury prevention Races/Results: Find upcoming races and past results Home: The Cool Running homepage

Cool Running Races & Tips
News
Top News
USA: Northeast
USA: Mid_Atlantic
USA: South
USA: Midwest
USA: West
USA: Northwest
Canada
Europe
Australia
Africa
Central & South America
Asia & Pacific

Got news?
Send us your news for inclusion on Cool Running.

Free e-mail newsletter
Running news, tips and links, delivered to your inbox every week.

 

home > news > top news > usatf debuts lifestyle programming with "usatf 36: sanya richards-ross"

USATF Debuts Lifestyle Programming with "USATF 36: Sanya Richards-Ross"
"USATF 36: Sanya Richards-Ross" will air during the 2013 USA Outdoor Track & Field Championships

  
USATF Debuts Lifestyle Programming with "USATF 36: Sanya Richards-Ross"

e-mail E-mail this page
print Printer-friendly page

Related info:
Running USA
 

Posted Wednesday, 12 June, 2013

INDIANAPOLIS - USA Track & Field this month launches its first foray into lifestyle, reality television programming with the debut of “USATF 36: Sanya Richards-Ross”.

The USATF original program “USATF 36: Sanya Richards-Ross” will track the Olympic gold medalist for the 36 hours leading up to her season opener at the Nike Prefontaine Classic. The show will debut on NBC Sports Network on Friday, June 21 from 7:00-7:30 p.m. ET, and will re-air from 11:30 pm-midnight ET later that day. View the show's trailer here.

“USATF 36: Sanya Richards-Ross” will air during the 2013 USA Outdoor Track & Field Championships and lead into Friday’s ESPN 2 broadcast of the meet, which airs from 8:00-10:00 pm. View a full broadcast listing for the USA Outdoor Track & Field Championships here.

The show is executive produced by USATF CEO Max Siegel, whose TV credits include producing and starring in the BET series “Changing Lanes” (2010) and the ESPN documentary film “Wendell Scott: A Race Story” (2011). “USATF 36: Sanya Richards-Ross”is produced by USATF Director of Entertainment Properties Adam Schmenk, a 2013 Emmy winner for his work with NBC at the 2012 Olympic Games.

“This kind of lifestyle programming is a key pillar of our corporate branding and business strategies,” said Siegel. “Sports and entertainment go hand-in-hand, and this platform allows us to reach a new audience. Launching the show with a star of Sanya’s caliber, in advance of our USA Outdoor Championships, helps draw attention to all our athletes and our top events. We look forward to airing this episode of ‘USATF 36’ and to producing more in the future.”

“USATF 36” marks Richards-Ross’s second foray into reality TV after filming “Sanya's Glam & Gold” earlier this year with her husband, two-time NFL Super Bowl champion Aaron Ross. “Sanya's Glam & Gold” will premiere July 25 on WE tv, and air every Thursday at 10:00 p.m. ET on the network.

“I am so excited to be a partner in debuting the ‘USATF 36’ series and am thrilled that USATF is taking the lead with this kind of innovation and creativity. Connecting with our fans, getting them excited about the sport, and reaching new fans is what being a professional athlete is all about,” said Richards-Ross. “I have loved the reality TV experience in shooting my series ‘Sanya's Glam & Gold’ for WE tv airing this summer and being able to do this episode as well has been fantastic.”

Join the conversation with hashtags #USATF36 and #GlamandGold. Connect with Richards-Ross on Twitter at @SanyaRichiRoss
 

 

My ACTIVE
Help
Training Log
Forums
Post a Race
Submit Results
Advertise
Sponsored By

© 2014 Active Network, LLC and/or its affiliates and licensors. All rights reserved.

About Us | Terms of Use| Copyright Policy | Your Privacy Rights | Support

Cool Running Facebook Facebook | Cool Running Twitter Twitter | Newsletter Subscription | News Feed Subscription

Race Directors | Running Events | Race Results | Running Tips | Pace Calculator | Couch to 5K | Running Forum | Running News