2012 State of the Sport - Part II: Running Industry Report
National surveys show record levels of general running participation; running shoes and apparel sales also increase; running apps add to the runner's experience; charity running helping to fuel Second Running Boom
Posted Monday, 16 July, 2012
From Ryan Lamppa, Running USA
COLORADO SPRINGS, Colo. - (July 15, 2012) - A review of the surveys and reports on the Running Industry 2011 reinforce the Second Running Boom record road race numbers that Running USA has reported over the past decade-plus. The tables and summaries below reveal that Americans are running in record numbers, buying more running shoes and apparel despite the sluggish economy, using technology and apps to enhance their runs and raising money for charity via road races also in record amounts.
According to the National Sporting Goods Association (NSGA), running/jogging continues to show strong and consistent growth annually as running total participation (ran at least 6+ days/yr) was up almost 9% overall in the last year. The Sporting Goods Manufacturers Association (SGMA) survey indicates similar growth for the general running population (see Table 1).
For the rest of the 2012 State of the Sport - Part II, CLICK here.