J0NESwares: Survival Time with Wool-- Made to Fit; Made to Last.
In a struggling economy that has affected small businesses across the country, JONESwares continues to make steady strides in the athletic clothing industry, distributing unique wool products worldwide.

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By Kassie Rubico
Posted Tuesday, 27 October, 2009

JONESwares makes great products and has developed a really loyal following. In spite of recessionary times they’ve done well; even increasing inventory, but not price. How do they do it? Co-owners, Deb Jones and Lynn Jones Peredina, along with their father, Lester Jones, know what runners and cyclists want and how to deliver it. They’ve all been there; they’ve done that.

Back in their early days of cycling, the Jones’ searched high and low for warm, comfortable clothing that fit. “There were no female specific cycling clothes,” said Deb. Her mother, Grace Jones, was officiating racing events at that time and decided that if we can’t buy them, we will make them. So she did. Word traveled quickly around the race track, launching the original Jones Cycle Wear in 1973.

The Jones’ provided wool cycling clothing to bike riders all over the country for 17 years. Customers called in their measurements and Grace would customize a perfect fit. Unfortunately, in1990 the onset of Alzheimer’s disease took Grace Jones away from her machines and the family decided to close the shop. Last November, Deb and her sister, Lynn, brought their parent’s business back to life, bringing in a touch of their own. And they are providing the same custom fit quality as the original. The sister’s have added base layers for all outdoor sports and activities, and a wool running line that will keep runners outdoors all winter long. Visit http://www.joneswares.com/ for details and many new choices.

This year, JONESwares has extended their usual array of 100% Merino wool wear, with added running apparel and gender specific clothing. “There’s been a demand for more running products,” said Deb, “so we’ve redesigned a few things to make them more running specific. The merino wool knickers and running sleeves give runners a little extra during those in-between months of autumn. The sleeves are lightweight and easy to slip off and store after that warm-up mile.
Avid cyclist and runner, Arthur Currence, has been wearing wool for over 30 years. He relies heavily on the warmth and comfort, and, most importantly, the convenience of JONESwares custom fit. “They were willing to do some custom fitting,” said Currence. “Initially, the wool shorts were too long for me. A bit of measuring and they were what I wanted. Later, I bought another pair and left them long! I had pads put in that pair, and eventually, had pads put into the shorter pair, too.”

The designs may have changed over the years, but two things remain the same at JONESwares: the products are still odor resistant and built to last. “A customer recently sent us a jacket that my mother made 25 years ago, states Deb. “The jacket was still in tact, he just needed a bigger size.” Longevity is the core of this unique and growing business: buy it once and wear it forever. As the company continues to expand under the direction of its new generation of ownership, the esteemed values of a generation past will survive the long run – quality and service are what matter most. As a matter of fact, advancing technology has enabled the sisters to make great products even better. Try them out; get all the details and information at http://www.joneswares.com/ and make your winter sports much more comfortable.

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