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home > races/results > usa: massachusetts > joneswares has new and exciting products--wool running and active apparel

Joneswares Has New and Exciting Products--Wool Running and Active Apparel
Truly active wear with durability, longevity, and attractive colors and styles--It's "Green," it’s warm, and it is oh so comfortable! You must try this--wool is where its at for warmth, comfort, and protection. And they have expanded their outstanding product line!

Joneswares Has New and Exciting Products--Wool Running and Active Apparel

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By Kassie Rubico
Posted Friday, 14 November, 2008

Joneswares offers warm and comfortable active wear that provides outstanding protection and performance, and natural comfort; and yet their products are attractive enough to double as casual wear for any occasion. This outstanding small company is way ahead of the curve in so many ways--and with all natural products that out perform all so-called tech fabrics. They are a USA company providing "green" products that can be custom made and sized. Their products are ideal for cold weather protection, are wind and water resistant, are naturally odor resistant to reduce washings, are nearly indestructible, and are very attractive. Their line--including new introductions--offers coverage from head to toe (cap to socks) and everything in between, from perfect base layers to outer wear. New colors and attractive styles allow most of the Joneswares line to double as casual wear. These products offer outstanding value and unparalleled performance in warm weather, mid range temperatures, and in the coldest of winter blasts.

You will be amazed at the comfort of 100% Merino wool. Get (real) Comfortable!

New products include the "Interval" turtleneck Ponte (cross over to dress wear), the "Distance" Hi-Vis top trainer, the "Interval" relaxed fit running pants (great alternative to tights in appearance and comfort); the "Zephyr" full zip heavyweight warmer (super-soft jersey for cold weather, also terrific as crossover casual wear); the "Glow" Hi-Vis cap, the "More than a Gator" neck gator with a difference (like a dickey); the "Sprint" long sleeve lightweight top, an ideal base layer (doubles as comfy pajamas); the "Cycle" mid-weight tank; and "All Sport" socks, the only socks you will need for winter outings--long lasting and toasty.

We tried their products out in warm weather, and later in the cold as well.

Just the thought of being within 5 feet of wool makes my skin itch, so as I sat across the table from Deb Jones Bachrach, co-owner of Joneswares, and she confessed that she was wearing a wool base layer under her Get (real) Comfortable – the company slogan – T-shirt, I couldn’t help but break out in a sympathy rash. And did I mention it was 85 degrees outside? Deb carried on quite comfortably, much like her graphic tee suggested, while I listened carefully to the concept behind wearing wool for training and how Joneswares had originated.

Back in her early days of cycling, Bachrach, along with her father, Lester Jones, searched high and low for warm, comfortable clothing that fit. “There were no female specific cycling clothes,” said Bachrach. Grace Jones, Bachrach’s mother, was officiating racing events at that time and decided--if you can’t buy them, make them.

She broke out the sewing machine and started designing cycling clothes for her daughter and husband. Word traveled quickly around the race track, launching the original Jones Cycle Wear in 1973. The Jones’ provided wool cycling clothing to bike riders all over the country for 17 years. Customers called in their measurements and Grace would customize a perfect fit. Unfortunately, in1990 the onset of Alzheimer’s disease took Grace Jones away from her machine and the family decided to close the shop.

Last November, Deb and her sister, Lynn Jones Peredina, brought their parent’s business back to life, developing a distinctive personal touch of their own. Providing the same custom fit quality as their predecessors, the sisters have added base layers for all outdoor sports and activities; and a wool running line that will keep runners outdoors all winter long.

“We also have a growing number of people who surf and paddleboard; they’re using the light weight base under wetsuits to keep them warm and prevent chafing,” said Bachrach. “From the casual athlete to the serious racer, sports are more fun when you’re comfortable.”

Go to for information and product listings.

After talking to Deb, I decided to ask around and find out more about this widespread wonder of wool. I figured avid cyclist Mike Dayton would be a good source of information to start. He discovered the magic of layering with wool during his “tender years” as a cyclotouirist. “I wicked sweat. It’s insulated, and it kept me warm when the weather got cold and wet,” said Dayton. Joneswares products are made of 100% Merino wool, imported from New Zealand. Wool is nature’s original technical fabric because it grows on sheep, not in a laboratory. It’s water resistant, durable, and best of all, odor resistant.

“I lost the faith like most of the cycling community and took up synthetics for a while,” admits Dayton. He was pleasantly surprised when he recently returned to the “fold” and picked up a Merino wool base layer. “This was not my father’s wool shirt. Something was different. The thing was a kid-glove soft, even against the skin”

I consulted marathon speed skater, Dick Ring, next. He has been keeping his legs warm on the ice with Joneswares’ Merino wool tights for years. “They’re the greatest thing since ice cream,” says Ring. “They have all my measurements. I call in an order and they ship it out to me.” He proudly displayed an olive green pull-over that he had recently purchased from Joneswares. “I jump off the bike after a long ride, put this on and I’m ready to go out to dinner. It’s warm, comfortable and good looking.” I thought the ice cream analogy might have been a bit of over kill. Is there anything as good as ice cream? I decided to see for myself.

By the time I got home that afternoon, I couldn’t wait to go out for my second run of the day, this time donning a baby blue wool base layer. The first test was whether or not I could stand it on my skin for more than three minutes; after about 20, I decided it was safe to head out. Again, I’ll remind you, it was 85 degrees with a bright sun radiating a clear blue sky. Not your typical day for wool…or so I thought.

At around three miles I realized that the customary sweat spots didn’t feel as irritated as usual. Was I hot? Yes. Was I sweating? Of course I was; it was 85 degrees. But I was not uncomfortable. The base layer had passed the first test – comfort.

We also tried the long-sleeve jersey in freezing temperatures and the comfort and performance were both outstanding--warmth and wicking.

Now what about the smell? I hung it over a chair for few hours to see what would happen. Same shape and surprisingly enough: no smell! I put it in my closet for the next time and celebrated my new discovery over a bowl of ice cream. Nature sure beats synthetics! Who knew wool could feel so good?

Now with this expanded product line and the onset of colder weather, it is time you check out Joneswares for your fall and winter training needs--and take advantage of doubling your value with wonderful clothing for any occasion. And the durability, comfort, and attractiveness of their products will amaze you.



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